The Hamlet of Solomeo on Film
A Visual Diary of Brunello Cucinelli’s Headquarters in Umbria, Italy. Documented by our Creative Director Marc De Rose through the lens of a 1978 Olympus XA
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085710026_1024x1024.jpg?v=1708654123)
Solomeo is a medieval hamlet whose foundation probably dates back to the reclamation of the land in the twelfth century, which saved the valley from abandonment and marked the beginning of its agri-cultural revival. The people who worked on the reclamation built their first houses on the top of the gentle hill because the air was purer.
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720001_1024x1024.jpg?v=1708654974)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720004_1024x1024.jpg?v=1708655035)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720006_1024x1024.jpg?v=1708655486)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720007_1024x1024.jpg?v=1708655557)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720008_1024x1024.jpg?v=1708655596)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720009_1024x1024.jpg?v=1708655661)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720013_1024x1024.jpg?v=1708655697)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720014_1024x1024.jpg?v=1708655728)
Solomeo lies deep in Brunello’s heart as it represents the core of his family, business, and spiritual life.
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720016_1024x1024.jpg?v=1708655876)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720017_1024x1024.jpg?v=1708655905)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720018_1024x1024.jpg?v=1708655958)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720033_1024x1024.jpg?v=1708655993)
"When I first started the company in 1978, I knew I wanted to create something more than just a brand; I wanted to build something that would provide a better life for other people and for the community. I’m the son of a farmer, born and raised in Umbria, so the region is very close to my heart. And Solomeo is the hometown of my wife, Federica."
- Brunello Cucinelli’s
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720019_1024x1024.jpg?v=1708656206)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720021_1024x1024.jpg?v=1708656239)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720024_1024x1024.jpg?v=1708656271)
![](https://cdn.shopify.com/s/files/1/0255/3623/3568/files/000085720034_1024x1024.jpg?v=1708656307)
I saw this beautiful hamlet that was starting to fall apart, and I felt inspired to revive its beauty. I have dedicated much effort into restoring the town with the intention of creating a space that is beautiful for people to enjoy not only now but for many years beyond my time, I believe in maintaining and respecting the history of this town that I love so much."
- Brunello Cucinelli